Charter Members
The High Liner brand of frozen seafood is already a household name across Canada and soon it will be known right across North America. The Lunenburg-based company is re-branding its Fisher Boy brand, popular in the United States, with the High Liner name. It is just the latest in a long series of strategic changes the company has navigated through its 107-year-old history.
The company began in 1899 with the founding of W.C. Smith & Company, a salt fish operation located in Lunenburg. Once known as National Sea Products, High Liner remains headquartered in the town designated as a United Nations world heritage site. As well as the head office, Lunenburg's High Liner plant is one of the world's most modern and diversified food processing sites.