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The World Bank estimates that the international training-and-education market is worth $2 trillion (U.S.). Ava Czapalay wants Nova Scotia to snag a larger share
It’s a good thing Ava Czapalay doesn’t suffer from jet lag, because she travels a lot. Her record is 19 flights in 21 days between Brazil and Argentina. “Diet and exercise are the secrets,” says the 41-year-old, who stays fit by running every day whether she’s at home or in some far-flung locale. She recently returned from a trip to market Nova Scotia’s education services to the United Arab Emirates (UAE), a tiny Arabian Gulf country known mainly for its oil wealth. “Ten years ago when I would visit Dubai, there were still wild camels strolling around not far from luxury high-rise hotels,” she says. “Thanks to oil, it is modernizing rapidly, and with that comes the demand for education and training.”