Charter Members
When it comes to business tourism, Pat Lyall says access is key. And that is one of Nova Scotia's best assets.
As one of Lyall's clients put it, "Halifax, Nova Scotia is one of the few places in the world where you can still do business on a handshake."
Destination Halifax puts great emphasis on making sure potential clients know about Nova Scotia's lengthy list of attributes.
"We are as hip as the next guy, but we do it here in a way that will be memorable. The brand is the promise, and it needs to be integrated into the way the phone is answered, how quickly you respond to inquiries, the way you represent the organization, the people and the province.
Pride of Place Vignettes
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