Peter Chapman knows food and how to sell it. After 19 years with Canada’s largest food retailer, Loblaw’s, Chapman decided to strike out on his own and founded GPS Business Solutions to help farmers, fishermen, and food processors navigate their way into the retail food market.
Food is what Chapman knows best but he says no matter what you produce, you must let go of the myth that the consumer is your customer. While it is true that the consumer will ultimately buy your product, if you’re trying to sell it in major retail stores, the real customer is the retailer.
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