When companies in Nova Scotia – and beyond – want answers, they turn to Corporate Research Associates. The Halifax-based firm is celebrating its 30th anniversary as Atlantic Canada’s leading market research and market intelligence firm and one of the top 20 in the country.
“Primarily we use various survey research methods to get information for our clients,” explains President and CEO Don Mills.
“But ultimately we are in the business of information,” he adds. “We turn information into knowledge, and knowledge into strategy.”
In an information age, it is incumbent on companies like Corporate Research Associates to stay ahead of the virtual curve.
“We continue to evolve our business using the Internet more and more in our work,” says Mills.
CRA, which employes 30 professionals, uses the most advanced software solutions to design and develop web-based surveys with full multi-media capability. In Canada, for example, they can provide clients with access to more than 400,000 Canadians through web-based research.
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