Charter Members
As teenagers in Truro, NS, Peter Sickles and Rob Swick – partners of Nova Scotia’s AlphaSearch Internet Marketing Inc. – liked to play games of strategy.
“We always had a passion for that kind of strategic planning, figuring out tactics, figuring out how things worked,” Sickles says.
Today, the longtime friends bring this same passion to AlphaSearch, which opened in 2004. “What we do fundamentally is make websites better,” Sickles says. “Whether it be building a website or altering an existing one, we make websites better.”
Search Engine Optimization (SEO) is at the heart of AlphaSearch. As Sickles explains, SEO concerns “either building or modifying a website so that it’s found at the top of the search engines when somebody does a keyword search for words pertinent to its business.”
Through the web, AlphaSearch is connected to the world. Sickles and Swick operate from virtual offices in Nova Scotia and also have a virtual office presence in Philadelphia and in Montreal. Sickles estimates that 40 per cent of AlphaSearch’s business comes through Internet searches.
Pride of Place Vignettes
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Following the Family Beacon
About Nova Scotia
Nova Scotia is located on the east coast of Canada. With 7,400 km of coastline it is almost completely surrounded by the Atlantic Ocean. Nova Scotia is a place that offers a rare experience to the people who live in, do business in, and come to visit the province.