One vision, one perception, one brand - that's the goal of the Nova Scotia Come to life initiative.
There are thousands of Nova Scotia success stories and the purpose of the Come to life initiative is to take these stories to the world. That's where the Come to life charter program comes in. Through the Come to life charter, public- and private-sector organizations commit to further develop the Nova Scotia brand through marketing and communications efforts, and by embracing the overall meaning and intent of the brand.
Charter members can help deliver the Nova Scotia promise, a promise based on our attributes - creative, resourceful, coastal, genuine, dependable, safe, innovative, balance, variety and accessible. Charter members know first-hand the benefits of living and doing business in Nova Scotia and are helping to spread the word wherever they do business.